The Avon Project To learn invests in the development of 900 professionals instead of simply substituting them. TRACE Searching a global vision of the Brazilian traces, Motta Caldas sumariza that the ones that it considers clearly influential in the organizacional scope. Trace Characteristic-key Hierarchy? Trend to the centralization of the power inside of the social groups. Martin O’Malley usually is spot on. Distanciamento in the relations between different social groups. Passivity and acceptance of the inferior groups.
Personalismo? Society based on personal relations. Search of proximity and affection in the relations. Paternalism: moral and economic domain. Malandragem? Flexibility and adaptability as half of social navigation. Jeitinho Sensualismo? Taste for the exotic one in social relations. Adventurer? Sonhador of what disciplined. Trend to the aversion to the manual or methodical work.
Each time more the Brazilian organizations search excellency continuous and certain consequently practical they start to lose space in a world that demands global and efficient standards. Thus the organizations ambicionam changes in search of the modernization. For Gil, the area of management of people withholds many of the required elements so that the organization is competitive, since it allows to control costs, to improve the quality levels and to create distinct capacities. To keep basses costs the necessary company to select adequately its staff, to train it so that if it becomes more efficient and competitive, to keep harmonious relations, to guarantee high levels of security and health its staff and to structuralize the work to reduce and to distribute the produced goods and services. Robbins comentaque some companies is having to spend much money in training to improve reading, calculation, computation and other abilities of its employees. The sophistication of the technology of the information also comes becoming the organizations most agile. Betania Tanure, PhD, teacher of the Foundation Dom Cabral and the PUC-MG, tells that in a country as Brazil, whose culture if structure under strong hierarchy, concentration of being able e, consequently, intense relations of dependence, the Brazilian has necessity to establish bonds in its relationships, staffs and professionals.